Eduardo Zapata - UX/UI Portfolio

What was found and its proposals

Problems and what was thought to fix them

Booking page flows

A – Problem

The most critical fact I considered was the internal flows in the "Book" tab, where, without exception, all clicks lead to pages outside the APP. In this case, leading to a browser page. This was the first airline APP I used that made such a flow.

B – Solution

While navigating through the APP, in addition to the problem described above, I also identified that all the services of these links are from the airline itself. That means, all of them could be solved within the APP, which would generate a sense of security for the user, by having the perception of always being in the same place, and without the feeling of "Uh, what happened? I left the app?", which could impact directly in the purchase of the ticket or the hiring of services. In the image on the right, is illustrated the flow of flight reservation, with Click on "Book flight" and the screen within the APP.

Improvement 01

Login Access Improvement

The login screen of the APP is in a more intuitive area, both in terms of taxonomy and location. There is no button, link or default icon identifying the login in the APP, the user needs to understand the login is done through the name “Airpoint” of the miles program.

The solution, as seen in the image, was to place a user icon right on the home page, as its used by many APP’s.

Improvement 2

Visual language

As mentioned before, I considered that the visual language of the APP does not match at all what New Zealand offers, especially in terms of natural beauty. As subjective as it may be, I think the layout of the APP is very rigid, besides having a language that resembles to an old APP.

As a main improvement, my idea was to redesign the APP with visual language more modern, using whenever possible photographs of the country, with less hard and more rounded type fonts (as well as boxes), giving an idea of informality. And the repositioning of the lower tab, which was passed to a side menu, being accessed by a click on a standard icon.